Scientific Games and Danske Spil Strengthen Partnership with Modernized Player Solutions

Scientific Games and Danske Spil Strengthen Partnership with Modernized Player Solutions

Scientific Games (SG) has reinforced its long-standing collaboration with Danske Spil by introducing cutting-edge technologies to enhance the Danish gaming giant’s operations. The deployment of SG's advanced Player Account Management (PAM) system marks a pivotal step in delivering a seamless and integrated gaming experience across digital and retail platforms. This initiative aims to streamline player access to lottery, casino, bingo, and sports content while adhering to responsible gaming standards. The collaboration, which spans over two decades, exemplifies SG’s commitment to driving innovation in the global lottery industry.

Enhanced Player Account Management System (PAM)
SG’s upgraded PAM system brings comprehensive functionality to Danske Spil’s operations, blending digital and retail gaming experiences.

Integrated Access to Games: The system supports instant and draw games, casino, bingo, and sports content, enabling players to transition effortlessly between formats.
Streamlined Features: PAM enhances player registration processes, offers segmented wallets for diverse gaming categories, and integrates responsible gaming (RG) tools tailored to specific game types.
Technology Overhaul: This deployment replaces the earlier PAM version, which has served Danske Spil since 2016, showcasing SG’s dedication to continuous technological advancement.
This upgrade positions Danske Spil to adapt quickly to shifting market dynamics and evolving consumer preferences.

Support for Responsible Gaming Initiatives
The modernized PAM system underscores Danske Spil’s commitment to responsible gaming and regulatory compliance.

Integrated RG Tools: The system provides tools to monitor and promote responsible gaming behaviors across all channels.
Enhanced Performance Metrics: By offering data-driven insights, PAM enables Danske Spil to refine its strategies in line with market trends.
Commitment to Compliance: The collaboration aligns with regulatory standards, bolstering Danske Spil’s reputation as a leader in responsible gaming.
According to Mikkel Müller, Chief Information Officer of Danske Spil, the new solution empowers the company to maintain high performance in responsible gaming and adapt swiftly to market changes.

Decades of Collaboration and Innovation
Scientific Games and Danske Spil share a rich history of innovation and mutual success.

Long-Standing Partnership: The two companies have worked together for over 20 years, fostering trust and consistent technological progress.
Comprehensive Support: SG has provided key systems, including its proprietary SYMPHONY gaming system and instant scratch games, along with deploying WAVE terminals in retail locations.
Visionary Approach: SG’s solutions align with Danske Spil’s innovative vision, helping shape the global lottery landscape.
This enduring partnership highlights the synergy between the two entities, driving advancements in lottery operations worldwide.

Omnichannel Ecosystem for a Unified Experience
The integration of SG’s PAM system with the SYMPHONY gaming system establishes a modern omnichannel ecosystem for Danske Spil.

Flexibility and Scalability: The ecosystem is designed to adapt to new market demands, ensuring a consistent player experience across platforms.
Unified Operations: By merging digital and retail solutions, the ecosystem simplifies management and enhances efficiency for operators.
Future-Ready Infrastructure: SG’s omnichannel approach equips Danske Spil with the tools to remain competitive in an evolving global market.
Matthias Müller, VP of International Lottery Systems Sales and Marketing at Scientific Games, commended Danske Spil for leading innovation in the lottery industry and reaffirmed SG’s commitment to their collaboration.

Technological Advancements and Strategic Impact
SG’s deployment of advanced technologies for Danske Spil underscores its role as a global innovator in lottery solutions.

Next-Generation Solutions: SG’s PAM system reflects the latest advancements in lottery technology, blending innovation with practicality.
Market Adaptability: The system positions Danske Spil to respond efficiently to shifting consumer demands and competitive pressures.
Operational Excellence: By integrating PAM with SYMPHONY, SG provides a robust framework that enhances productivity and operational performance.
These strategic moves ensure that Danske Spil remains at the forefront of the gaming and lottery industries.