In a move aimed at deepening its footprint in the betting industry, DAZN, a global sports media brand, has announced a groundbreaking partnership with media technology firm LTN. This collaboration focuses on delivering live, low-latency content from major international football competitions to betting audiences and commercial partners in Germany. The initiative is set to enhance DAZN’s offerings in the betting sector, aligning with its broader strategy of engaging fans with seamless, real-time sports streaming experiences.

Strategic Partnership with LTN

1. Leveraging Advanced Streaming Technology
DAZN will utilize LTN’s automated linear channel creation and playout technologies to distribute 11 low-latency live streaming channel variants. These channels will cater to over 1,000 betting locations and DAZN’s distribution partner, Amazon Prime Video.

2. Enhancing Low-Latency Delivery
Chris Myers, LTN’s EVP and Chief Revenue Officer, emphasized the transformative nature of this collaboration. “DAZN spearheads innovative linear channel creation strategies, enabling fan-first streaming experiences on any platform,” Myers stated. LTN’s technology provides DAZN with a cost-efficient, scalable system to deliver premium sports content with minimal latency, a critical feature for in-play wagering.

Germany: A Core Market for DAZN

1. Strengthening Ties with Local Betting Operators
Germany has been a pivotal market for DAZN’s operations, particularly its DAZN Bet sportsbook, which debuted in the region after launches in the UK, Spain, and Italy. DAZN’s partnership with prominent German sportsbooks, including Tipico and Bet3000, underscores the significance of this market.

2. Bundesliga Media Rights Renewal
DAZN has solidified its position as a key media partner for Germany’s Bundesliga and Bundesliga 2, securing media rights to a number of fixtures. This reinforces its commitment to delivering premier football content to German audiences.

Introducing Pop-Up Linear Channels

1. Tailored for Betting Audiences
This winter, DAZN will introduce a pop-up linear channel that will stream up to eight concurrent matches from major international football competitions. These channels aim to enhance the viewing experience in betting shops, ensuring streams are as close to real-time as possible, a critical requirement for in-play wagering.

2. Scaling with Technology
Bernd Brunner, DAZN’s Head of Linear Channel, highlighted the importance of LTN’s technology in meeting these demands. “LTN enables low latency from ingest to playout and distribution, helping us deliver exceptional sports content to more audiences,” Brunner remarked.

Expanding DAZN’s Global Reach

1. Multi-Market Strategy
DAZN’s foray into Germany’s betting market aligns with its broader strategy of expanding across key regions. The partnership with LTN allows DAZN to cost-effectively scale its streaming operations while maintaining high-quality, real-time delivery of sports content.

2. Driving Engagement Through Innovation
By integrating cutting-edge streaming technologies, DAZN is positioned to cater to the growing demand for in-play betting experiences, a rapidly expanding segment in the sports wagering industry.

Conclusion: A Milestone in Sports Streaming

DAZN’s partnership with LTN marks a significant advancement in the intersection of sports broadcasting and betting. By leveraging low-latency streaming solutions and forging strategic alliances with sportsbooks and media partners, DAZN is redefining how sports content is delivered to betting audiences. This initiative not only strengthens DAZN’s foothold in Germany but also sets a new standard for live sports streaming in the betting industry.