Eyas Gaming Ltd eager to enter Germany’s regulated online gaming space

Eyas Gaming Ltd eager to enter Germany’s regulated online gaming space

Eyas Gaming Ltd, a new online gaming brand founded by gaming veterans Bede Gaming chairman Joseph Saumarez-Smith and Rank Group director Adam Joseph, is hopeful that the regulation of the German gambling market will enable it to build a market-leading product.

The new online brand said its founders Joseph Saumarez-Smith, Michael Brady and Adam Joseph and others would work together to win a gambling license in Germany when the government moves forward to offer them.

Expressing their keen interest in the Germany’s regulated gambling market, Mr. Saumarez-Smith said that the regulation of the gambling market by German authorities was an exciting time and a huge opportunity for them.

Speaking on the topic, Mr. Saumarez-Smith added, “The proposed rules for the German market will present some big challenges for all operators but we think that we will be able to build a market-leading product with Merkur that is specific to the German market and the new regulatory regime.”

Mr. Saumarez-Smith is the chairman of Bede Gaming and Chief Executive Officer (CEO) of Sports Gaming Limited. In his new project he is being assisted by Bede Gaming founder Michael Brady and Rank Group’s former director Adam Joseph. While Mr. Saumarez-Smith will serve as the new online company’s chairman, Mr. Brady and Mr. Joseph will serve as its CEO and COO, respectively.

Backed by Germany-headquartered gaming firm Gauselmann Group, the new online gaming entity will make use of Bede Gaming’s widelt-acclaimed network that the company purchased in March 2020 to run all of its operations. The iGaming entity will provide renowned Merkur online slot games from the group’s Edict and Blueprint divisions.

Paul Gauselmann, founder and chief executive of the Gauselmann Group, said he was very thrilled about the commercial collaboration with the new online entity. Keeping an optimistic view, he added that the company’s technological platform and widely popular Merkur games would pave way for a successful establishment of online offerings in the budding market of Germany.

Operating out of Malta, the new company is targeting Germany as it is being seen as one of the most promising gambling markets in the entire Europe. If everything goes as planned, German iGaming industry will be up and running by July next year, and Eyas Gaming is eagerly waiting for that to launch its offerings, which could include online slots, poker and sports gambling, provided the company adheres to German gaming regulator’s strict guidelines.

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