High Court orders Kiwifruit New Zealand to reconsider marketing proposals

High Court orders Kiwifruit New Zealand to reconsider marketing proposalsThe High Court has ordered Kiwifruit New Zealand, which is the regular of the kiwifruit industry in the country, to reconsider its collaborative marketing proposals from Splice Fruit and Seeka Kiwifruit to sell the fruit in offshore markets.

The board of the regular had dismissed similar proposals earlier. The government had set up Zespri in 1999 and it was the exclusive agency entitled to export kiwifruit to anywhere other than Australia. However, the government also allowed collaborative marketing in which third parties could apply for approval from Kiwifruit NZ board to export in association with Zespri.

Te Puke kiwifruit exporters and marketers Splice Fruit and Seeka Kiwifruit are seeking anapproval from the High Court at Tauranga for a judicial review of three Kiwifruit NZ board decisions in December of the previous year that did not give approvals for collaborative marketing proposals in the 2016 export season.

Splice is aiming to export 400,000 trays of green Class I fruit to Austria while Seeka wanted to export 400,000 trays of green fruit to Hainan Island in China and 120,000 trays of green fruit to Xinjiang province in China. A court had arranged a fast-tracked hearing as the 2016 season is already underway.

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