McDonald’s Struggling to Win Back Customers
On Monday, McDonald's Corp. reported a greater than expected slide in the sales figures of January at the established restaurants. The fast food chain put the majority of the blame for the dropping sales to the after effects of scandals that it faced in China and Japan.
The largest fast-food chain of the world said that globally in January, the sales figures at outlets which have been open for at least thirteen months dropped 1.8 percent. An analysts' poll had forecasted a drop of 1.2 percent. McDonald's, is replacing its Chief Executive Don Thompson after one of the chain's worst years in sales for decades. Chief Brand Officer Steve Easterbrook will be replacing the outgoing CEO.
For McDonald's January marked the straight eighth month sales drop worldwide.
The fast food chain is struggling to win back the trust of its customers all over the world. In the U. S though it is keeping the breakfast customers happy but is miserably failing with the diners who demand for fresher and a menu of healthier food. The company is also reeling from the economic as well a political confusion in Europe, which is its top selling market.
Shares of McDonald's fell 1.1 percent at $92.96 during the morning trading hours.
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