Fiat Chrysler Automobiles to start selling Jeep brand in India in 2015
Fiat Chrysler Automobiles said in a Thursday announcement that it will commence the sales of the Jeep SUV brand in India in 2015.
With the Jeep brand central to Fiat Chrysler's worldwide expansion, the brand's chief Mike Manley announced the 2015 timeline for the availability of Jeep in India. The announcement was made at a Fiat Chrysler test track event in southeast Michigan.
While announcing that the Jeep brand will enter the Indian market next year, Manley also said alongside that the launch of the Jeep brand in India was originally planned for late-2013. However, the launch was delayed because the company felt that it was not the right time for the brand to strongly enter the Indian market.
Manley said that the first Jeep models to hit the Indian market will be the mid-sized Cherokee and the rugged Wrangler SUV. Both the Jeep brand vehicles which will initially be launched in India are two of the core vehicles for the brand, though they are expensively priced. For selling these vehicles, Jeep wants to have 15-20 dealers in the country.
Revealing that Jeep may begin the production in India at a Fiat-Tata Motors Ltd joint-venture plant, Manley said: "If we're going to be successful with Jeep, you'll have to localise a vehicle in India."
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