Google hires veteran retail guru, Ivy Ross, to lead Glass strategy

Google hires veteran retail guru, Ivy Ross, to lead Glass strategy

Within one week of making its futuristic Glass eyewear available for open retail purchase in the US, Google has announced that it has hired veteran retail guru, Ivy Ross, to head the company's Glass strategy.

Ross has been hired by Google to lead the Glass strategy, especially the fashion and wearability aspects of the device. She has taken up the job at Google with immediate effect.

With her vast experience of having worked with bigwig companies like Mattel, Coach Gap and Bausch & Lomb in the past, Ross's most recent role was that of the chief marketing officer at Art. com.

During her stint at Mattel, Ross headed the company's product design division. She has also worked as a chief creative officer for the Disney brand; and, as per published reports, contributed immensely to a successful turnaround at Gap a few years back.

In a letter posted recently to the 'Glass Explorers,' Ross has asserted that her key objective in heading the Glass strategy is to look for answers to "the seemingly simple, but truly audacious questions Glass poses."

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