Volkswagen expects to attract more male customers with its new Beetle

Volkswagen expects to attract more male customers with its new BeetleGerman automaker Volkswagen has given its iconic Beetle tougher look and more power with an intention to attract more male customers.

Volkswagen believes that the Beetle for 2012 will bring the customer ration between male and female buyers to 50:50. The Beetle has always attracted more ladies than men. More than 65 per cent of the previous New Beetle model’s buyers were ladies.

The refreshed Volkswagen Beetle will be made available in three powertrain options, viz. the 2.5L gasoline five-cylinder, 2.0L TSI turbocharged gasoline unit and 2.0 TDI Clean Diesel. A 6-speed manual is standard on the 2.0 TSI and 2.0 TDI.

The 2012 Volkswagen Beetle with 2.5L inline five cylinder engine will produce power of 170-hp and torque of 177 lb-ft.

The sportiest model is the Beetle 2.0 TSI, which produces a power of 200-hp and torque of 207 lb-ft; while the 2.0L TDI Clean Diesel model’s 2.0L 4-cylinder engine generates power and torque of 140-hp and 236 lb-ft, respectively.

The 2012 Volkswagen Beetle will try to steal the show from rivals like the Mini, Ford Mustang, Chevrolet Camaro and Scion.

Prices for the new redesigned Beetle start at $19,765.