Apple could cut iPhone production by 10 percent during the first quarter of 2017 as per a report published by Nikkei. After every new product launch, Apple witnesses massive rise in demand for newer model. Over the months, the demand declines as the euphoria around newer iPhone model declines. So, this could be a normal trend for Apple to reduce production of iPhone units during January.
But, some technology experts are suggesting that 10 percent production cut could mean troubles brewing for Apple in terms of demand. However, Apple had announced 30 percent production cut for iPhone in January 2016. Even as the production cut was massive last year, the sales continued at comfortable levels and Apple surprised market experts with positive results.
Apple will be announcing its quarterly numbers soon and those numbers will give a better idea of sales of Apple devices. Apple has witnessed competition from other smartphone vendors in the recent times but Samsung’s Galaxy S7 fiasco could have helped Apple. Samsung had to scrap production of Galaxy S7 and recall phones due to issues with battery.
Before every iPhone release, Apple fans and technology experts carefully watch out for new features Apple could add in its newer iPhone model. Apple usually works on its product development under secrecy but rumor mills keep running.