In an announcement made on Tuesday, Facebook-owned photo-sharing service Instagram has revealed that it is rolling out its own version of disappearing live video.
In announcing the launch of live video on Instagram, the company said that users will be able to start a broadcast from the Stories camera as well as interact with their followers on the service. Viewers will have the ability to add comments and send unlimited hearts.
According to the announcement, live video on Instagram is different from Facebook Live because Instagram's live video is completely ephemeral. As such, a live video will disappear the moment it ends, and will, thus, not be available for further viewing.
Revealing that live video is being rolled out to a test group of Instagram users with effect from Tuesday, Instagram said that the launch of live video is part of a bigger update which also introduces a redesigned version of Instagram Direct that gives the app a Snapchat-like direct messaging capability.
Meanwhile, with regard to Instagram team's inspiration for introducing live video to its service, Shilpa Sarkar -- Product Manager for Instagram live -- said that live video has emerged as a means for the youth to spend together; and added: "The use case that caught our attention was people just hanging out on live, particularly young people. After school, they jump on a livestream and hang out. That use of live [video] is particularly interesting to us."