In an announcement made via a recently released blog post, Tinder said that it is rolling out a new algorithm - called 'Smart Photos' - which will help users to get more matches.
With Tinder boasting more than one billion "swipes" per day, the launch of the new 'Smart Photos' algorithm will essentially make a user's profile more noticeable among the masses.
The new 'Smart Photos' algorithm works in such a way that the photos of a Tinder user automatically get re-ordered, so that the "best' photo of a user gets seen first by other Tinder users.
For putting a user's "best" photo first, the Smart Photos algorithm keeps track of the user's photos which get the maximum number of swipes. The algorithm also tracks the swiping habits of a user, so as to optimize which photos on other people's profiles get shown first.
Highlighting the fact that Tinder users who have 'enabled' the Smart Photos algorithm get 12 percent more matches, Tinder said in the blog post that the new algorithm "is designed to bring you more matches," and is also "a great way to see which way of presenting yourself is the most compelling to others."