Increasing use of social networking can affect American businesses

Social-NetworkingWith the Monday-released report by Nielsen Online revealing that Americans spend nearly one-quarter of their time using social networking sites and blogs, security solution experts are of the opinion that the businesses in the country need to work out ways in which to address the social networking obsession among their employees.

Going by the statistics released by Nielsen, there has been a whopping 43 percent year-on-year increase in the time that Americans are spending on social networking sites like Facebook, YouTube, and Twitter - while the figures last year around were 15.8 percent; they have gone up to 22.7 percent this year!

In addition, people are spending 36 percent of their time communicating and networking across social networks, blogs, personal e-mails as well as instant messaging.

Commenting on the statistics, Nielsen analyst Dave Martin said in a statement: “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie.”

Noting that the increased use of social networking sites “can have an impact and it does,” Andrew Plato, president of Beaverton, Ore.-based Anitian Enterprise Security, said that the phenomenon is bound to have notable repercussions on American businesses; and that managers should take necessary steps well within time. 

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