In a Friday statement, the McDonald’s Corporation said that the increasing popularity of new frozen beverages and the morning ‘Dollar Menu’ had resulted in a 12 percent year-on-year growth in the second-quarter profit of the company.
The statistics released by the company show that MacDonald’s recently-reported second-quarter earnings stood at $1.23 billion, or $1.13 per share; as compared to the 2009 second-quarter earnings figures of $1.09 billion, or 98 cents per share.
Despite the fact that the established restaurants witnessed a weaker-than-anticipated sales, the second quarter income of MacDonald’s still managed to beat the Wall Street estimates by a penny.
Noting that though MacDonald’s income report can be seen as an indication of recovery of the restaurant sector, RBC Capital Markets analyst Larry Miller said: “There are pretty high expectations across the restaurant space. A penny profit beat is just not going to cut it.”
Meanwhile, MacDonald’s revenue for the quarter, including sales from the company-owned restaurants, as well as royalties from franchisees and other fees increased 5 percent year-on-year – from $5.65 billion to $5.95 billion.
According to the information provided by the executives at MacDonald’s, the company has yet again outpaced the overall fast-food sector – which ahs clearly been receiving hard blows, both from the long-term joblessness in the US, and economic weakness country-wide as well as in Europe.
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