In a joint interview with Lisa Wilkinson, Deputy Prime Minister Julia Gillard and Opposition Leader Tony Abbott discussed the mining tax ad campaign.

The funding for the campaign received a nod on April 20, ahead of the official proclamation of the tax.

The advertising campaign included the budget and it was transparent enough to be seen by everyone, said Julia. She explained that whenever major tax changes occur in the country, advertising campaigns need to make way. The campaign has been initiated to do away with fear of massive campaigns.

She further said that the amount spent for the framing and execution of the campaign is justifiable. Given the fact that the campaign is huge and new, it has been provided immense attention.

Upon this, Tony replied that the campaign promotes truth. The truth that people are going to lose jobs, investments are likely to slump.

Julia said that Tony expects the campaign to continue until the elections. There is a need of focusing on the taxation.

“We obviously want to work through, get a solution where we are taxing mining appropriately, mining companies still make good profits and the Australian people get their fair share”, she said.