PSTA Gets Grant from Florida Department of Transportation to Partner with Uber for Free Rides
In a new kind of public and private partnership, the Pinellas Suncoast Transit Authority (PSTA) is soon going to offer a free ride to those residents with transportation-disadvantage and its partner being none other than Uber Technologies Inc.
On Friday, the transit agency was given a grant of $300,000 by the Florida Department of Transportation to partner with a transportation network company. The services will be available to those residents who have no access to personal transportation.
As a general tradition Uber riders need a smartphone app when they want to "hail" a ride. The customers in most cases store their personal credit card information in a secure account which makes the transactions cashless. But in this case PSTA will use a new technology called Uber Central that permits the users without access to a smartphone or a credit card to directly call PSTA which will then make an arrangement for a ride.
PSTA CEO Brad Miller said, "It's the only way you can use Uber without a smartphone or a credit card." For Uber, PSTA will be its very first customer in the U. S to use Uber Central technology.
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