PSTA Gets Grant from Florida Department of Transportation to Partner with Uber for Free Rides

PSTA Gets Grant from Florida Department of Transportation to Partner with Uber for Free Rides

In a new kind of public and private partnership, the Pinellas Suncoast Transit Authority (PSTA) is soon going to offer a free ride to those residents with transportation-disadvantage and its partner being none other than Uber Technologies Inc.

On Friday, the transit agency was given a grant of $300,000 by the Florida Department of Transportation to partner with a transportation network company. The services will be available to those residents who have no access to personal transportation.

As a general tradition Uber riders need a smartphone app when they want to "hail" a ride. The customers in most cases store their personal credit card information in a secure account which makes the transactions cashless. But in this case PSTA will use a new technology called Uber Central that permits the users without access to a smartphone or a credit card to directly call PSTA which will then make an arrangement for a ride.

PSTA CEO Brad Miller said, "It's the only way you can use Uber without a smartphone or a credit card." For Uber, PSTA will be its very first customer in the U. S to use Uber Central technology.

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