Tim Cook visits China to boost business

Tim Cook, the Chief Executive Officer of Apple, is on a visit to China in order to boost company's business in the large Asian market and also form new relationships with partners, developers and others.

Cook posted a picture of himself and DidiChuxing's President Jean Lui catching a cab. The picture showcases a new partnership for Apple with China's largest ride-hailing firm after Apple announced that it will invest $1 billion in the Chinese company. Some say that the partnership will not be limited to Apple providing software and services but may exceed to the future for jointly developing self-driving cars and other projects.

Experts say that China has not been an easy market for Apple as it faces a number of regulatory challenges and its revenue from the country has fallen 11 per cent. However, Apple cannot afford to ignore the important Chinese market, which is the second largest market for the company in the world. Many believe that the visit by the new head will allow Apple to fix its relationship with the government and customers and create new partnerships to attract developers to the platform.

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