Greeters to return to Wal-Mart gates
Leading retail giant, Wal-Mart has said that it will bring back door greeters to a majority of its 5,000 stores in the coming months in order to improve customer service at its stores.
The company has also said that it will position a customer host at stores that are at a higher risk of theft. The role of the customer host will not only be to greet customers but also check receipts to prevent theft. The company stores faced a problem with theft in the previous year. The customer hosts will be trained to help prevent thefts at stores.
The company had launched a pilot programme successfully and has now decided to go ahead with the plan in a majority of its stores in the world. The company had decided to remove greeters from the front of the store and relocated them to other areas. The tradition of greeters was started by the retail giant's founder Sam Walton started. The move comes at a time when the retail giant is working to improve sales and service amid fierce competition from other discount stores and online competitors.
Mark Ibbotson, executive vice president of central operations for Wal-Mart's U. S. division, wrote on a blog that, "Providing customers with an excellent first impression is part of Wal-Mart's broader strategy to ensure simpler, more convenient shopping. Focusing more on our greeters is one of a whole host of details we're looking at, it just happens to be a very visible one."
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