Activists urge people to participate in Pink Ribbon Breakfast

Activists urge people to participate in Pink Ribbon Breakfast

Campaigners and activists are encouraging people in the Bay of Plenty area to participate in the Pink Ribbon Breakfast event that is aimed at raising funds for the NZ Breast Cancer Foundation.

Activists said that registrations are open for the Pink Ribbon Breakfast event. Celebrity cook Chelsea Winter is also encouraging people in the area to invite their friends to breakfast in May to raise funds for the charity. The NZ Breast Cancer Foundation is aiming to cross the number of 84 breakfasts that was recorded in the previous year.

Data showed that around 150 women are diagnosed with breast cancer each year in Bay of Plenty. The charity said that another 34 breakfasts were also organised in Rotorua where 70 women are diagnosed each year.

The charity said that the funds raised from the Pink Ribbon Breakfasts will go towards breast cancer research and focus on support for clinical trials, immunotherapies, preventing the spread of cancer, improving clinical practice for better patient outcomes and treatments for advanced breast cancer.

Chelsea Winter, who is spearheading the 2016 Pink Ribbon Breakfast Campaign, said, "Food, friends and fundraising for a good cause, what's not to love? It's amazing to be promoting awareness for what is such a fantastic initiative on many levels."