Comcast Corp to sell TV, Internet and Phone Service through Amazon.com
Comcast Corporation, the American multinational mass media company has partnered with online retailer Amazon. com to sell its TV, Internet and phone service.
The "Amazon Cable Store" will now sell Comcast's Xfinity-branded bundles which also includes dedicated customer service for the Amazon customers.
People familiar with the matter say that Amazon will take certain amount of fees every time a customer signs up for Comcast subscription through amazon. com. Usually a "referral fees" for products that are sold on Amazon by third parties are charged at various ranges that could stretch anywhere from a single digit to fifteen percent or greater.
Sources said, the deal was struck one year back when, Brian Roberts, Comcast's Chief Executive and Neil Smit, the cable division's president took a trip to Silicon Valley. Sources said, both of them discussed matters with Jeff Bezos Amazon's CEO regarding how they could work together. The idea that cropped out from the discussions was to sell Comcast's products through the Amazon's retailing website.
In due course over a year, both the companies chalked out a way to sell Internet, phone service and TV services in a way which will simplify the process for customers.
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