Jessica Alba Calls Wall Street Journal Article Related to Honest Co. Full of Misrepresentations
The consumer goods company, Honest Co. co founded by Jessica Alba, which built its reputation by stating that it uses natural ingredients, denies a newly surfaced report that says the company's detergent contains an undisclosed ingredient known for causing skin irritation.
On Thursday, in a report posted on its website, The Wall Street Journal said it tested laundry detergent made by Honest Co. at two laboratories and both found it containing sodium lauryl sulfate.
Honest Co. promises on its website that it does not use SLS which is a known ingredient used by many other brands as it might result in skin irritation. On Friday, Honest said that its detergent has sodium coco sulfate, which is a 'gentler alternative' to sodium lauryl sulfate. It also said that 'rigorous testing' was conducted on its product and called the article from the Wall Street Journal wrong and "reckless".
In a blog post Alba said, "I am extremely disappointed by the recent Wall Street Journal article full of misrepresentations."
Who is right and who's wrong, the war continues as The Wall Street Journal said on Friday, its report "is accurate, fair and meets" its standards.
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