On the basis of its dominant position in the digital music space, through the iTunes store, Apple has reportedly filed a new patent which entails the use of the iPhone and iPod Touch as digital tickets – or e-tickets - for concerts and events.
The patent, which mentions a system known as Concert Ticket +, will mark a notable shift, for the entertainment industry, towards the widespread use of the electronics medium for selling concert tickets.
Going by the details that have surfaced, the September 2008-filed patent will essentially use near field communications technology – allowing the iPhone or iPod owners to simply get their devices swiped as an entry procedure for a concert or an event. The iPhone and iPod users will also be able to buy tickets to a venue via iTunes on their devices.
Furthermore, according to PatentlyApple, the new patent would not only be restricted to the use of the iPhone or iPod for buying tickets for concerts alone – the petent also evidently makes a mention of tickets’ purchase for sporting events and amusement parks; as well as for sending wedding invitations to one’s digitally-connected guests.
Clearly, by attempting to integrate different aspects of human existence into the digital world, Apple is aiming at making its products reach way beyond their traditional use of undertaking computing tasks!