Blue Coat streamlines its distribution line-up

As per the media reports, the distribution line-up has been streamlined by Networking vendor, Blue Coat, which has brought in changes to its Australian and New Zealand strategy.

It should be noted that the tweak will witness Westcon Group becoming the vendor's exclusive representative in New Zealand, with the Australian partnership terminated.

Due to this, Distribution Central will no longer have access to the New Zealand geography; however, distributors for Blue Coat in Australia would be able to access Express Data and Computerlinks like before. 

According to Blue Coat director of channels, A/NZ, Peter Owen, the vendor's fast rate of growth implied that parts of the business had not necessarily evolved in a controlled fashion.

Owen said, "We've had a long association with all of these companies, so we had the necessary information to build this structure to work for everyone. We see this as a very positive move for our channel, and our partners have been very professional in working with us to get the structure in place."

The main focus for Blue Coat will be education only, and a stress on an end of life refresh program for some of its product offering is also being laid by the vendor. 
It was confirmed by the vendor last month that it was ramping up its channels business.