Launch of Air New Zealand's direct flights between Perth and Christchurch will entice the West Australian  travellers to the Canterbury region of New Zealand.

A new advertisement campaign is being launched to attract the potential clientele. West Australian visitors are considered to be great patrons as they stay longer and spend more during their stay as compared to the other visitors.

According to Christchurch and Canterbury Tourism Chief Executive Tim Hunter "The campaign is about showing West Australians the diversity of the experiences Christchurch and Canterbury have to offer".

He is also excited about the well planned advertising campaign that will be made public from November.

"We are hoping to see significant opportunities for growth from the introduction of direct flights from the booming West Australian market in both business and leisure visitor numbers,'' Mr Hunter said.

The main aim of the flight services is to provide comfortable travel experience for the West Australian travellers who have a great desire to visit New Zealand.

The campaign is a joint marketing venture between Christchurch and Canterbury Tourism, Tourism New Zealand, Air New Zealand, Christchurch International Airport, Tourism Holdings and a collective of Positively Wellington Tourism, Destination Marlborough, Interislander ferries and Kiwi Rail.