A recent blog post by Amy Chang, Google Analytics’ group product manager, has revealed that the Internet search giant is working on a browser plug-in that will enable users to block the collection of their browsing data by the company’s analytics and marketing tool.
With Google been often criticized for its supposedly “irresponsible” attitude towards ensuring user privacy, the company apparently is trying to make amends by giving its users the option of obstructing their browsing-data-collection on sites that use Google Analytics to monitor the Web visits of customers.
Elaborating the new function, Chang said: “Though Google Analytics does not track personally identifiable information, the plug-in will give users the choice to fully opt-out of sending any information back to Analytics.”
The fact that Google engineers are testing the browser plug-in, so as to finalize the utility, shows that Google is heading in the direction of becoming a ‘good corporate citizen,’ by giving its customers a mechanism whereby they can protect their privacy via an ‘opt-out’ choice.
Noting that Google intends making the browser plug-in available worldwide in the coming weeks, Chang said that user privacy is an important issue for the company, which remains committed to providing more choices to the users in the future too.
According to Chang, Google is “constantly working to enhance the balance between privacy options for users, while providing advertisers with valuable and actionable data to improve their Web sites.”
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