Internet search giant Google sees India as a big opportunity for its products as the number of Internet users in the country is growing fast.
Darren Baker, product manager at Google, recently said that increasing number of Internet users in India would provide them with major opportunities.
Speaking on the topic, Baker said, “India remains a major market for us since the country now has 120 million Internet users and about 70 million hooking up to the world wide web on smartphones.”
Baker added that Google had grown six hundred per cent in the global smartphone market over the past twelve-month period year-on-year.
Baker was speaking on the sideline of a last week’s event organized to introduce Google Maps Navigation plus live traffic information services in India. He also claimed that services like Google Maps had gained much popularity in India ever since their launch, so the company responded with more investments in terms of technology.
Baker described that the company used colour schemes to indicate traffic flow on smartphones – green for smooth traffic flow, yellow for minor slowdowns and red for major congestions. He also said that the company gathered data through crowd-sourcing methods from only those Android users who agree to share location details.
The new maps services are expected to provide a boost to sales of Android smartphone in India.