Google Apps customers will now be able to enjoy tools that can restrict posts so they are visible only to certain users, to integrated video conferencing. These will be made available through 2013 for free. Bolstering the appeal of Google+ to businesses, Google has added innovative workplace tools that the search giant hopes will bring in new business users for its ever-expanding services. The new Google+ features include giving business users the ability to control who can see their posts on Google+, video conferencing that's integrated with other Google Apps, and new administrative controls over posts and who can view them.

A post on Google's Official Enterprise Blog, by Clay Bavor, product management director for Google Apps said, On the Google Apps team, we wake up every day excited to work on products that are powering a fundamental shift in business technologies. Whole companies are moving into the cloud, where they rely on the same Web-based applications their employees use at home: Gmail, Google Calendar, Google Docs and Google Drive." Bavor added "During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013 while we continue to add more features and administrative controls designed for organizations."