Phil Libin, Evernote CEO today said, that he doesn't spend a lot of time thinking about competition, but he admits that there has been one "age-old rivalry" - with pen-and-paper. Hearing about people who still take notes on paper is "infuriating," Libin said, in part because he still does it himself. "This is a fight that many people in the technology space have been fighting," Libin said. Today, however, "we are announcing a cease-fire." Specifically, Libin, who was speaking at the Evernote Trunk Conference brought Arrigo Berni, CEO of notebook company Moleskine, on-stage with him to announce a partnership on something called the Evernote Smart Notebook.
The idea behind this was to bridge the digital and analog worlds, allowing you to take notes physically, then import those notes into Evernote. A new collaboration between notebook maker Moleskine and media syncing app Evernote is a good example of analog and digital in harmony instead of conflict. The product announced Friday is a special line of notebooks designed specifically to work with the Evernote, a service and an app that, among other things, syncs documents and media between devices. The app allows you to take a picture of a page of text and art and have it automatically adjusted and scanned for text; the new notebooks have a special dotted rule that Evernote claims is optimized for their image processing. In addition to the scanning feature, which is useful but not limited to Moleskine products, the notebooks will come with several pages of small stickers which, when scanned by the app, will add tags and other functions to the resulting document.