Guild Wars 2 lead producer, Chris Whiteside and publisher NCsoft's executive vice president of publishing, Matt Turetzky, told the Washington Post that the new version of the game should be a breath of fresh air to people who've tried and grown tired of previous MMOs, they said "Our game is much more wide than it is tall."
Turetzky added, "Free-to-play is growing as subscriptions go down. Customers in the West are accustomed to new business models through mobile games. With all the alternatives out there, and the reduced barriers to entry in the market, we're seeing a forced shift to alternative business models."
Guild Wars 2 is set to come out on Tuesday, but players who pre-purchase the game before Saturday can get access to its "Head Start" program and play before the official release. A follow-up to the 2005 massively multiplayer online hit Guild Wars, Guild Wars 2 developers have made some significant changes to game play to make the sequel more accessible to the average video gamer.
The decision to keep Guild Wars free-to-play, meaning there are no monthly subscription fees. Up front, the game will cost at least $59.99 (depending on the version you want), but there will be no regular bill - only micro-transactions in the game that players can use to enhance their characters.