Ahead of its new product launch this year, Microsoft Corp. on Thursday unveiled it’s first new logo in 25 years. The world’s largest software company redesigned its logo since 1987. Replacing its italic style logo it has introduced a dash of color in the new logo using a multi-colored square next to a plain rendering of its name. The symbol is made up of four squares that are blue, red, green and yellow. Together, the four squares resemble a window frame, a symbol that has been used in various iterations to brand the Windows OS.
This autumn Microsoft will be coming out with its new Windows 8 operating system along with new Office and phone software. General manager of Microsoft's brand strategy, Jeff Hansen in a blog on Microsoft's website said, “It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
The new logo that bears resemblance to the existing Windows 8 logo is already in use on Microsoft’s website and would be unveiled at its latest store opening in Boston.
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