A group of researchers has been claiming the image of cereal bars as completely misleading, according to a recent report based on evidence from a review carried out by it.
It has been found that the health claims related to cereal bars are falsifying. While it is advertised that these are nutritional and good for one’s health, these are likely to act the other way round. The reason is that these have been discovered to contain fat and sugar content higher than recommended levels.
A total of 30 such bars were included in the review to be tested. It was found that not only adults’ but the bars made in particular for children also were going beyond suggested levels in terms of sugar. Almost six out of seven bars meant for young children were containing high amounts of saturated sugar.
Citing an example, researchers said that Monster Puffs is marketed with the label ‘great for your lunchbox’, it is not at all great in actual as contains 43.5% sugar i. e. above two teaspoons. The tests were conducted using traffic light labelling, the report says. They further said many other bars are sold with similar false statements.
Thus, manufacturers are now being strictly called to cut the amounts of sugar and stop making misleading claims.