Barnes & Noble is all set to stay in the competition by cutting the prices of it's 7 inch Nook Color and Nook Tablet devices. Trying to stay head to head with other brands such as Google's Nexus 7 and Amazon Kindle Fire it slashed it's prices. One can get their hands on Nook Color for $150, a 8GB Nook Tablet after the price cutting would cost $180 and a 16GB for $200. With the new prices you would be able to save $20 on the Nook Color and on the 8GB Nook Tablet while on the 16GB Nook Tablet you would get an off of $50. Even though the Nook has performed reasonably well than was expected, users still go with Amazon's Kindle Fire because of the bigger name.
Jamie Iannone, president of the company's digital products group, in a statement. "Customers can enjoy our best-in-class digital reading and entertainment experience with an expansive selection of digital content and apps at an unbeatable price." Barnes & Noble claims that there are more than 2.5 million titles available for Nook as well as movies and TV shows from Netflix and other content partners.