Microsoft’s plans to produce their own tablet are underway, all set to compete with the iPad and the train of Androids overshadowing the market. Microsofts Surface tablet will also be competing with devices similar to Microsoft’s own partners, which had no information about the Surface until its announcement in June.

Urging Microsoft to re-think about their plans of launchinf their tablet, JT Wang, CEO of Acer said, "We have said think it over. Think twice. It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice."

He added,"If Microsoft is going to do hardware business, what should we do? Should we still rely on Microsoft, or should we find other alternatives?." Wang went on to say that if Microsoft moves ahead with its plans to produce Surface tablet, it might replace Microsoft as it’s partner. Also speaking up not in favour of Miscrosoft’s tablet plans was Acer’s senior VP and president for Africa, Middle East and Europe, Oliver Ahrens, "I don't think it will be successful because you cannot be a hardware player with two products. Microsoft is working with two dozen PC vendors worldwide, including the local guys, whereas Apple is alone, it can more or less do what it wants."

Microsoft's "Surface" tablet would enter the market in direct competition with Acer's "Iconia" or Hewlett-Packard Co's "TouchPad" tablets.