Online retail website of Amazon UK has claimed that sales of eBooks for its Kindle devices are exceeding those of printed books as customers are becoming more technology savvy. Two years since the introduction of Amazon's Kindle, people in Britain have started buying more eBooks than paper and hardback books, this was revealed by Amazon.

According to the numbers stated by Amazon, since the launch of Kindle in the year 2012, the number of eBooks sold for every 100 paperback and hardbooks sold were 114. Talking about the increasing sales of eBooks, vice-president of Kindle EU, Jorrit Van der Meulen said, "Customers in the UK are now choosing Kindle books more often than print books, even as our print business continues to grow. We hit this milestone in the US less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle. As a result of the success of Kindle, we're selling more books than ever before on behalf of authors and publishers."

The sale of eBooks saw a boost with J K Rowling's Harry Potter series being sold for the Kindle devices but the demands grew higher with E L James's erotic novel 50 Shades of Grey that has sold more than two million copies in just four months, becoming the most popular Kindle title in 2012 till date.