A campaign called `Just because you can't see me, doesn't mean I'm not here' has been launched with aim of preventing accidents occurring at household driveways. To your surprise, every year, a number of people accidently hit their children at household driveway.

It has come to light that since 2000, about 14 children have succumbed to death after being hit by cars which were being driven by one of their parents. Similarly, 81 children have been provided with treatment at the Melbourne's Royal Children's Hospital (RCH) for fatal and serious injuries.

With the pursuit of bringing awareness among the parents about the risk associated with the driveways, the campaign is being supported by Office of the Child Safety Commissioner. The campaign would soon be broadcasted on radio and social media networks. The aim of the campaign is to reduce the number of horrifying incidences.

It has come to light that majority of the accidents at the household driveways take place either in the morning or in the evening, when parents are in rush for work. Parents need to pay little bit more attention while driving. It is hoped that the campaign would prove fruitful in raising awareness.