The findings in a recent study have proposed that a majority of people consuming hard drinks fail to acknowledge the alcohol content in the drink. It has been recovered that only 29% of the people are aware of the alcoholic content in their drink.

Researchers of the study emphasized that they were astonished to administer that amongst the 29%, majority proportion included young drinkers, who pay attention at the alcoholic content in the drink by checking out the volume label.

Statistical reports suggest that 38% of teens and young adults aged between 18 and 24 were more likely to check their volume label for alcohol content, in comparison to 27% of those aged between 25 and 64.

However, the team from market researchers Mintel asserted that the reason behind a majority of teens and youth checking out the alcoholic content may be because they are more usual drinkers and they wish to have a stronger drink.

It has been recovered that almost 50% of those aged between 18 and 24 drink booze at home, before they move out, in comparison to 7% administered in those aged above 45.

The team said, “Overall, the number of people drinking at home fell from 75 % to 71 % between 2009 and 2011. However, it dropped with those drinking up to three times a week”.