Obesity has become such a big problem that the weight-loss industry is reaping a lot of benefits by scaring obese people by telling its side effects. Dr. Andrew Dickson, a postdoctoral fellow said that obesity without a doubt is a problem that needs attention, but should not be considered as an easy way to earn money.

Dickson said that developed countries have been seeing rising number of obese people. Among such countries is New Zealand, as its adult obesity rate has doubled since 1977. In such a scenario where obesity is considered in the realms of cardiac arrest and brain tumor, weight loss companies have been swearing on their weight loss regimes, which include diet plans and exercises and magic tonics.

Obesity becomes such a big disease in the minds of obese person that he is not able to see any kind of an easy solution to come out of the problem. "The other reason why it is unlikely that obesity and being overweight are as important as the others is that vascular disease death rates have been plummeting", he further affirmed.

Professor Elaine Rush, who is nutrition and obesity expert at Auckland University, said that it is important to bring a change in the culture.