Airbrushed and digitally modified pictures of size zero models shown in magazines and on television are glamorizing anorexia, an eating disorder which is spreading at an alarming rate among young children, British psychiatrists have cautioned.

They claim that media extends its full contribution to eating disorders, particularly among young people. Actually, it seeks to witness people with more diverse body shapes represented by advertisers and the press, and calls for a new ethical editorial code, they added.

However, a magazine editor says teen magazines already act responsibly.

The Royal College of Psychiatrists' (RCPsych) criticized the way television channels and magazines are promoting unhealthy figures of underweight models is expected to indirectly promote eating disorders such as anorexia and bulimia.

With the view to curb the menace, the RCPsych psychiatrists have sought a complete ban on digitally altered photographs of underweight models.

It revealed that instead, advertisers and publishers should use pictures of people with more diverse figures to impart for comfort ability to public with their own bodies; they were quoted as saying by the Telegraph.