Finding in a US research have proposed that if labels of packets of cigarettes are designed in a unique manner, then definitely it will attract smokers notice towards health warnings demonstrated on them.
The researchers of the study have suggested that if the labels are designed in a way that they include graphics, then there are more chances that a smoker memorizes the warning and remembers it, before smoking next time.
They emphasized that including health warning in a way like depicting patients on respirators, would be a better idea to pass on health warnings to them.
The study explained that people grab things more quickly by memorizing a picture of it in their minds.
Researchers from University of Pennsylvania said, "We used the same eye-tracking technology to measure how much time the smokers spend viewing each part of a cigarette advertisement containing warning labels".
Further, 200 smokers included in the study were asked to write down what they observed, so as to administer how much information they were able to restrain.
It was discovered that about 83% of them were able to remember the warning, in comparison to 50%, when they were only shown text.
Researchers claimed that instead of introducing plain packing for cigarette packs, government should introduce packaging with such graphics on them.
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