Citroen has increased the appeal of its matchless DS4 coupe crossover with the accumulation of a sturdy engine matched to a six speed automatic gearbox, increaing performance whereas adding the expediency of a self-shifting gearbox.

Lawrie Malatios stated, "The arrival of this new variant of the Citroen DS4 is another clear sign of Citroen's intelligent thinking. In most cars the payoff for the ease and convenience of a full automatic gearbox is a loss of performance, but not with the new Citroen DS4. Matched to a state of the art six speed automatic is a new THP 120 engine, which adds five kilowatts and this, added to the punch 240 Nm of torque, means that the DS4 THP 120 automatic actually has a better 0-100 kmh time, down from 9.9 to 8.6 seconds, more than maintaining the DS4's sporting credentials. Best of all, there's just a $1000 premium for the new engine and gearbox in DS4 So Chic!"

"The Citroen DS4 with its combination of striking coupe crossover looks, five door hatchback convenience and high levels of premium equipment and features provides a unique addition to the New Zealand car market," explains Lawrie.

Presently, Citroen has four different models in the market in which it formerly had just one body with an option of three or five doors.

By presenting separate models, rather than versions of one model, the four novel models are able to be tailored much more precisely to the market regions they serve and are not limited by compromises.

The two mainstream models are the Citroen C4 that wraps up the traditional five door small car market segment and which, in its newest incarnation, provides more comfort and space, and the Citroen C4 Picasso, which, freed of the requirement of sharing a floorpan with the C4 hatchback, is a adaptable, supple and high capable seven seat people mover.

The Citroen C4 AirCross, which is planned for New Zealand market during July 2012, permits Citroen family of `4' models to cross over into the all wheel drive market.

The Citroen DS4, in the meantime tackles the premium and prestige segments of this market division.

The Citroen DS4 readily satisfies a broad variety of customer requirements and engages the driver at an emotional level, increasing the appeal and vitality of the motoring experience.

Occupying a unique place in the premium lower medium section, DS4 provides a modish coupé design, which doesn't suffer the negatives of long, heavy front doors, limited access or compromised versatility.

The Citroen DS4 is placed at an intersection of different competitor types - such as three-door coupés (e. g. VW Scirocco, Renault Mégane Coupé), 3 & 5-door hatchbacks (e. g. VW Golf, Honda Civic) and Crossovers (e. g. Nissan Qashqai, Mini Countryman).

The DS4 is likely to draw attention from buyers in these sections.

"These customers want a vehicle to reflect their strength of character and their individuality, to be both luxuriously comfortable and to deliver a dynamic driving experience," says Lawrie Malatios.

Citroen's goal of offering improved style, design and exceptionality with the Citroen DS4 is already well on its way to being met with the DS4 having already been voted "Most Beautiful Car of the Year" by over 60,000 web users in
62 nations, a panel from the worlds of design, sport, culture and the media presented the DS4 with the "Most Beautiful Interior" prize at the 26th International Automobile Festival and the DS4 has been honoured at the 2011 Auto Bild Design Awards in Germany where it was named "Most Beautiful Car" in the City and Compact Car class.

A sophisticated and delightfully appointed cabin provides exquisite comfort in a premium environment.

Citroen's new DS4 is catered by a variety of three Euro 5 compliant engines, providing refined performance with optimised fuel and CO2 efficiency.

There are three petrol engines with an option of 115, 120 or 147 kW and the 82 kW e-HDI is equipped as standard with Citroen's micro hybrid system.