A report has revealed recently that Disney would no longer accept the display of ads of sugared cereal, candy, fast foods and drinks.
It has been found that the company has now been focusing on introducing new advertising standards, which could help children to follow healthy ways of nutrition.
The company has told that the recommendations were made by federal regulators last year for halting such ad material that have a negative impact on children's health. It is being said that Disney would not show these any further on television channels, radio stations and websites.
The report has found that the new standards for limiting calories as well as bringing reductions in sodium, fat and sugar content in foods need to be followed by 2015.
Further, Disney has also decided to make public service announcements so as to encourage exercise and healthy eating amongst children. In addition, 25% cut in sodium would be made in the foods served at its theme parks.
Dr. Risa Lavizzo-Mourey, president and CEO of the Robert Wood Johnson Foundation, said, "The company's new policy goes beyond commitments made by other businesses and recommendations made by the federal government to help prevent childhood obesity".
