As per the recent findings, it has been revealed that a national awareness campaign has been launched to increase the knowledge of the Australians regarding the mental illness issues.
It has been discovered that the campaign, which is termed to run for the next three years, launched by the National Youth Mental Health Foundation headspace is in collaboration with a Melbourne creative agency Draftfcb.
It has been recovered that the campaign will promote it s advertisements by putting them on air (radio), they will be advertised on televisions, the publications related to the youth, will have these advertisements as a part of display, moreover, outdoor advertisements will even be encouraged.
In total seven ads will be brought, out of which include three television and cinema advertisements and three on air ads. These advertisements would be based upon the six major issues that young people face every day.
Further, it has been demonstrated that the various mental issue including depression, anxiety and relationship break-ups, will be creatively designed for advertising using latest animation techniques.
It has been revealed that the campaign not only aims at spreading awareness, but at the same time, it looks forward to help those people who are already suffering from one or the other form of mental issue.
Headspace Chief Executive Chris Tanti said, “The campaign, being rolled out in partnership with Hoyts and Channel 11, marked a new phase in headspace's engagement with those eligible to use its services - young people aged 12-25”.
Tanti asserted that it’s not too long since the campaign has been started, but till now, the figures obtained depict that an estimated 62,000 young people have been encouraged to face problems confidently, before they turn into big problems.
He exaggerated that the service of headspace has always been there to support the young generation, be it online or the 40 centers that have been opened across the country.
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