Pandora has been awarded a Patron's award by the National Breast Cancer Foundation for its large donations through its Pink Ribbon range. In the recent time corporate responsibility has emerged as an essential part of any global brand's agreement. There are many companies that even have dedicated departments for deciding the charities where there funds would end up.
It is a very promising feat for a jewelry company to be forefront in that matter. Jewelry has always been an essential part of woman life, so it was best for them the raise and fund issues that concern most of the women. Breast cancer has been worrying ordeal for many women, and foundations like these help deal with the issues.
The awards ceremony was hosted by Governor-General Quentin Bryce at Admiralty House in Kirribilli. The jewellery giant has till date contributed more than $2 million to the charity since 2005 with funding increasing each year.
The funds they have generated are a part of their Pink Ribbon range of jewellery. Every year the company donates an uncapped amount of money from the sales of the bracelets. Last year, even few retailers helped the company in the cause which added to the percentage of the sales of pink ribbon range as well as donations. The company even has helped in funding few researchers to investigate the role of stroma and mammary stem cell in treating Breast cancer.
Pandora President Karin Adcock was very pleased to receive the award and said that the company felt really honored to make a difference in the lives of many women and to support National Breast Cancer Foundation in their quest for finding a cure for breast cancer.