Backed by consistent rise in sales of global brands like Stella Artois and Beck’s, the world’s largest brewer Anheuser-Busch, InBev NV, managed to gain over 16% profit in its third quarter. Though there was a paltry drop in overall volume, the company managed to give growth of 16.3% in its normalized profit attributable to equity holders in the same quarter as compared to what happened in the last year.

However, shares of the Leuven based company faced slow fall in the United States. The good news is that the popular brands like Bud Light, Michelob Ultra and Stella managed to give the well deserved support to the company. The company is of the opinion that owing to its agreement with the National Football League and the kind of backup it has, they would be able to garner many opportunities for Bud Light to increase the sales.

It’s being expected that this contract with the new NFL sponsorship would prove out to be profitable for the company in Brazil over the coming years, as the country would be hosting the 2014 World Cup, and even the 2016 Olympics in Rio would further escalates the opportunities. Furthermore, expectations are high that organic sales in Brazil would face growth and that would certainly benefit the company in the time to come.

“Having said that, the top-line health driver of volume share in Brazil is up sequentially in September, and we’ve seen share losses in the U. S. abate somewhat”, said Melissa Earlam, an analyst at UBS AG in London.

It has been known the company performed amazingly well in China where the brands Budweiser, Harbin and the regional brand Sedrin contributed a significant hike in growth of 13.6% in third quarter. As far as volume is concerned, it has been told that AB InBev beer managed to grow the volumes by 4.7% in China over the third quarter.