Chinese electronics giant Huawei is all set to launch its first own branded smartphone, called the Blaze, in the UK on 30th of September.

The Blaze runs Google’s Android 2.3 Gingerbread operating system and features a 3.2-inch HVGA capacitive, 320x480 resolution display, and 3-megapixel photo snapper.

The sub-£100 smartphone is 110mm by 56.5mm by 11.2mm in dimensions, and comes equipped with a 600MHz processor, 256MB of RAM, 512MB of internal storage, Micro USB 2.0, WiFi, Bluetooth and 3.5mm jack.

In addition, the new handset will bring microSD card support, HSDPA and FM Radio.

Speaking about the new offering, Phones 4u trading director Scott Hooton said, "The Huawei Blaze is not only a great looking, high specification smartphone, powered by the latest Android system, and crammed with great features."

Huawei UK’s EVP Mark Mitchinson, who previously worked for Nokia and Samsung, said they were trying to set up the brand almost from scratch, but their handsets would compete with all well-known Android-based devices.

The Huawei Blaze will debut exclusively via Phones 4u with an attractive price tag of £99. However Tesco Mobile is also expected to offer the phone from October this year.