Android jumps to doubles in popularity as Apple iOS falls
Google Android's market share in the UK smartphone operating system market jumped to double, while Apple's iOS slipped 8 per cent in popularity during the 12 weeks ended August 7 over the last year, a study by Kantar Worldpanel Comtech revealed.
Android's market share jumped from 22.9 per cent to 47.1 per cent during the concerned period, while Apple iOS was from around 28 per cent to slightly more than 20 per cent.
Canadian smartphone maker RIM's BlackBerry emerged as the second most popular operating system, as jumped from 17.4 per cent to 21.4 per cent in popularity.
Smartphones accounted for 68.5 per cent of the handset sales over the concerned 12 weeks. Global consumer insight director Dominic Sunnebo, of Kantar Worldpanel Comtech, said that a large part of Britain's population don't own a smartphone, which makes it a key area for growth.
Speaking on the topic, Sunnebo said, "Our research shows that this market is a key area for growth, with 17 million people aged 45+ in Britain who still don't own a smartphone, but these consumers want different things from their phone."
Symbian remained the biggest loser. It suffered a year-on-year loss of 19 per cent to 7.2 per cent during the 12 weeks to August 7.
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