Google TV has so far failed to gain desired acclaim from consumers, but Google chairman Eric Schmidt sees a bright future for the product.
During his recent visit to the UK, Schmidt said that Google TV would be adopted by almost all television manufacturers. He was in Great Britain to deliver MacTaggart lecture at the Edinburgh Television Festival- one of the UK’s premier television industry events.
Speaking on the topic, he said, "Virtually all the television manufacturers on their very high end will eventually adopt Google TV... or perhaps one of the competitors that will emerge.”
Schmidt added that the adoption of Google TV by manufacturers would occur within the next five years.
Google TV is actually a software platform which allows viewers to switch between TV and the Web on the same set. Thus, users can enjoy common TV material as well as content from catch-up services such as BBC iPlayer and ITV Player on the same TV. Users can also use smartphones and iPhones instead of a remote control to change channels. The service, which is already available in the US, is offered through a special set-top box.
Schmidt also confirmed that the company’s new social networking platform Google+ aimed to own users’ online ID. He said that those who wanted to remain anonymous shouldn’t use Google+ as it was primarily an identity service or platform, on which the company could build other products.