Drinkers at Heineken bars and pubs across the United Kingdom would soon be able to enjoy a pint and quicker access to the internet at the same time, thanks telecoms giant BT’s deal with the beer maker.
BT will turn Heineken bars and pubs into fast Wi-Fi hotspots. Customers will be provided with access to the Heineken Hub that will include content from The Independent and its recently launched sister tabloid called ‘i’.
Offering free access to Wi-Fi is expected to help Heineken in increasing its business. BT Openzone chief executive Chris Bruce said they were excited to be involved in the hospitality marketing.
Heineken had approached BT at the beginning of the year to equip its bars and pubs with fast Wi-Fi, and the service has already been under trial since March this year. Initially, the service will be made available in around 100 Heineken pubs, with additional 200 pubs to be equipped with the service later on.
BT’s Wi-Fi service already covers a vast area of the country, including Welcome Break motorway service areas, airports such as John Lennon Liverpool, and hotel chains like Ramada Jarvis.
The new partnership with Heineken will bring the total number of BT hotspots to around 3 million across the country.