Telecoms giant BT has struck a deal with Heineken to turn the beer brand's 200 pubs across the UK in fast Wi-Fi hotspots by the end of next year.
Using the fast Wi-Fi, drinkers will be able to access the Heineken Hub, which will include content from The Independent, and its newly launched sister tabloid 'i'.
The service is already under trial since March, after Heineken approached the telecoms giant at the beginning of the year.
Marketing manager Rick Lawrence, of Heineken, said the new service reinforced the brand's reputation as an important player in the development of technology.
Speaking on the topic, Lawrence said, "The Wi-Fi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers."
BT Openzone chief executive Chris Bruce also said that they were excited to offer Wi-Fi to deliver free & exclusive content to Heineken's customers, and to be involved in the hospitality marketing.
The partnership brought the total number of BT hotspots across the UK to around 3 million.
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