Microsoft teams up with China’s to offer English-language search functions

BaiduAround a year and a half after Google’s departure from mainland China, American software giant Microsoft has penned a deal with China's leading Internet search engine Baidu to offer its English-language search functions to Chinese users.

Baidu, which controls more than 75 per cent of the Internet search market in China, announced yesterday that Microsoft’s Bing search engine would appear on Baidu’s Web pages by the end of 2011.

The Chinese search giant said that it had been making efforts to improve its English-language search services as it had been getting around 10 million English terms for search per day.

Announcing the deal, Baidu said, “More and more people here are searching for English terms. But Baidu hasn’t done a good job. So here’s a way for us to do it.”

Neither Baidu nor Microsoft did disclose terms of the partnership deal.

Chinese authorities maintain strict controls over Internet companies demand them to censor results that the government deems troublesome and dangerous, including results linked to human rights issues and protesters.